Programmes with intent…

The Ripple Effect was born from a frustration with the quality of business support for entrepreneurs.

Our vision is to build a new standard for business growth, where every initiative drives long-term impact.

Our mission is to fundamentally transform the business support landscape, ensuring that time, energy, and money is maximised.

Who are we?

The Ripple Effect is powered by Emma May Fishlock and Tara Attfield-Tomes, two entrepreneurs fuelled by challenging the status quo and creating impact.

From supporting each other as clients to developing a unique Female Founder Growth Programme, Emma and Tara have brought together their passion for building an ecosystem that’s sustainable and founder focused.

It was over a casual smoothie and jacket potato in April 2025 that the decision to formalise their partnership into 'The Ripple Effect' became clear. The speed that followed speaks volumes: website live, domain secured, company registered, mission, vision, values, and USP defined, and 2025/6 targets set – all within a remarkable 48 hours.

Now, the growth strategist and communications expert are on a mission to change the landscape for entreprenueurs, through programmes and inititaives that help them to Grow Smarter. Live Better. Give Back.

Our Values…

The Ripple Effect has been built through a strong partnership which in itself is a ripple effect. Our values are aligned and influenced from our other businesses:

  • We believe in being part of something BIGGER.

  • We are not afraid to be BOLD.

  • We do everything with PERSONALITY.

  • We are REAL, we have been there, we ‘get it’ and we do programmes for the REAL entrepreneur, in the REAL world.