Grow Smarter. Live Better. Give Back

Our vision is to ignite a shift in UK entrepreneurship, empowering founders to shake those old habits and build thriving businesses that fuel their lifestyle, the economy, and the ecosystem! 

When it comes to traditional business 'programmes', we're here to challenge the status quo. We equip ambitious founders with the connection, reflection, and targeted growth strategies they need to work smarter, live better, and achieve unprecedented success. All while building a powerful ‘pay it forward’ movement across the UK.

Do you want to be part of the Ripple Effect?

But what is
The Ripple Effect?

Let's be blunt: we're not about business programmes that are dull, draining, or lost in a world of pure fantasy. Forget the fluff and the woo-woo – we're here for serious impact, laser-focused on you, the founder.

Imagine business programmes you'll genuinely look forward to. That's The Ripple Effect. We cut through the noise and get straight to what matters, delivering maximum results in a way that will make you question every programme you've encountered before.

Our mission is simple: to help you grow smarter, live better, and become an integral part of The Ripple Effect – a community built on the powerful principle of giving back.

And here's the kicker: our impactful growth programmes are entirely free for founders. They're fueled by our innovative Founder Recharges and the incredible support of those who believe in our vision. We're building a sustainable ecosystem where growth thrives, and yes, we believe having a good time along the way is absolutely essential.

How do we do it?

Growth Programmes

Interactive workshops, 1:1 coaching, and peer support empower early-stage entrepreneurs to find their unique path to growth. Fueled by The Ripple Effect's wider services, this "pay it forward" arm gives founders the best chance of success.

Founder Retreats

Our intimate ‘Recharges’ offer ambitious founders real-time applied learning, with genuine connections and essential wellbeing at their heart. We focus on high-ROI and helping entrepreneurs fuel next-level growth without the burnout.

Tailored Programmes

We create bespoke programmes to help founders and their teams set themselves up for sustainable success. We deliver across the UK working with funders, corporates, and founders to create their unique approach to growth.

Who are we?

The Ripple Effect is powered by Emma May Fishlock and Tara Attfield-Tomes, two entrepreneurs fuelled by challenging the status quo and creating impact.

From supporting each other as clients to developing a unique Female Founder Growth Programme, Emma and Tara have brought together their passion for building an ecosystem that’s sustainable and founder focused.

It was over a casual smoothie and jacket potato in April 2025 that the decision to formalise their partnership into 'The Ripple Effect' became clear. The speed that followed speaks volumes: website live, domain secured, company registered, mission, vision, values, and USP defined, and 2025/6 targets set – all within a remarkable 48 hours.

Now, the growth strategist and communications expert are on a mission to change the landscape for entreprenueurs, through programmes and inititaives that help them to Grow Smarter. Live Better. Give Back.

Our Values…

The Ripple Effect has been built through a strong partnership which in itself is a ripple effect. Our values are aligned and influenced from our other businesses:

  • We believe in being part of something BIGGER.

  • We are not afraid to be BOLD.

  • We do everything with PERSONALITY.

  • We are REAL, we have been there, we ‘get it’ and we do programmes for the REAL entrepreneur, in the REAL world.